The supplement companies are making over $60 billion per year in sales, in the US, and it’s still growing. We already know that some nutritional supplements are worthless, while others are really working. Regardless of which of these are in question, what are supplement companies hiding for us?
New supplement companies emerge annually, all trying to grab a piece of the huge pie that is the supplement industry.
To do that, all of them is trying to bring in unique and powerful supplements and use deceptive marketing techniques and invasive (almost spam) publicity to attract customers.
Moreover, most of the dietary supplements are not meeting their claims or they are simply scam products created and advertised just to rip off customers.
And if looking at the numbers, the dietary supplements industry is doing alright, marking huge sales and profits.
Have you ever wonder how is this industry working and what are its secrets?
What are supplement companies hiding from us?
I’ll show you next nine secrets of this $60 billion per year industry – the supplement industry.
- The Almighty Photoshop.
Most probably, you’re already knowing those already-classical before-and-after pictures that are designed to prove the product’s efficiency.
Have you ever wondered how is it possible for the manufacturer of a few-weeks old product to already have the before-and-after pics to put on the product’s site?
The Almighty Photoshop.
Yes, they will hire people to pose for them, and after that they will edit the pics and upload them on their supplement’s site.
And the best part of this deceptive technique, and the funny one too, is that they will hire people who are already slim or athletic-looking. That means that they’ll shoot the after pics first and will later edit them to become the before pics.
Don’t let these before-and-after pics to delude you! Always search for the scientific explanation regarding a product’s effectiveness.
- Low-quality ingredients.
You’ll never find a supplement site that claims to be made of cheap ingredients while it will ask you for a lot of money for a 30-days dose.
In fact, supplement companies will deceive you in believing that they only use costly ingredients, because they rare, and so they’ll be backed-up, apparently, to ask you for a lot of money for one month dosage.
- Supplement companies have unique copyrighted recipes.
By this technique, the supplement companies are free to hide the exact amounts and concentrations for their products’ ingredients.
And are free to do it since they have copyrighted recipes, claiming that they fear that other producers might replicate their unique recipes.
- Supplements have less amounts of ingredients than labeled.
Taking advantage of the fact that the FDA doesn’t control the production of dietary supplements, the supplement companies make claims of how powerful their products are, while in fact these products contain less than a half of the ingredients amounts they claim to contain on their labels.
Companies will falsely advertise the potency of their products and their products’ effectiveness.
However, in order to be sure you’re getting a product that has the advertised concentration of active substances, always buy from companies which has real contracts with independent testers like Open-Source Certified or Informed Choice.
- Different batches – different potencies.
After a report conducted by FORBES, the FDA took notice and discovered potencies differences between distinct batches of the same supplements.
That means that, somewhere in the line of manufacturing appear flaws that make some pills to be weaker, and other to be stronger in comparison to the labeled values.
Manufacturers with GMP stamp – companies that got Good Manufacturing Practices degree – pay additional costs on products testing that is done to every batch to assure the same potency for every lot.
Thus, it is obviously why low-profile companies, such as the majority of the supplement companies, are skipping this step.
- Supplement companies are pixie dusting their products.
Pixie dusting refers to the technique of including ingredients which are not labeled to enhance the supplement’s effectiveness.
A very well-known case for the US baseball fans is the one of Michael Kopech, the Boston Red Sox pitcher. He got a 50-games suspension after he was positive on a methylsynephrine testing, even though the player swore he didn’t take such substance.
The substance was found in his dietary supplement but it was not put on the product’s label.
By the way, methylsynephrine is usually added in weight loss supplements without being labeled.
- Many supplement companies use sweeteners.
Supplement companies hide sugar under different terms which are not commonly known. If you have problem with sugar (or simply don’t want sugar in your weight loss supplement – who would want that?) avoid supplements that claim to not contain as sugars but has the following terms on their labels:
- brown rice syrup
- cane syrup
- evaporated cane syrup
Another trick the supplement companies do is to add artificial sweeteners. Avoid these ones, too, since it has been proven that consuming artificial sweeteners in excess may lead to cancer. Also, studies on lab mice have shown that saccharin leads to fattening.
- Toxic ingredients in dietary supplements
Several official investigations have shown that a lot of dietary supplements contain mercury, lead, and arsenic.
Moreover, some supplements may contain glyphosate, a substance that is usually found in GMO (genetically modified organisms) industrial crops, such as corn. Glyphosate may lead to cancer, autism, degenerative diseases, and even more.
- Supplement companies falsely claim to use natural ingredients, while they use synthetic ingredients.
It’s maybe the most deceitful practice the supplement companies apply. It’s not only the fact that they deliberately lie to us when labeling synthetic ingredients as natural, but the biggest problems is that they endanger our health and well-being by doing so.
The reason why they do it is easy to depict. It is much more costly to use natural ingredients, instead they save money using synthetic reproductions.
To be sure the supplement you want to buy is all natural, check its manufacturer on Natural Products Association which holds a lists of all the verified companies that use only natural ingredients.
Now that you know what are supplement companies hiding from us, I’m hoping you’ll do a better research next time when you’re on the verge of buying a dietary supplement.