Shopping before new school year
All parents know how overwhelming back-to-school shopping can be. Trying to please your little one can turn out to be quite the difficult task. And it’s not just about buying whatever pens and notebooks your kid wants, but it’s also about what schools ask for.
As always, we’re doing our best to provide you with relevant advice and this article gathers some pretty smart tips for you.
When shopping before a new school year is about to start, there are several aspects to keep in mind regarding the strategies stores commonly use. Marketers may turn to all sorts of methods to use sales and pricing in order to manipulate your decision-making.
Therefore, we thought that you should build a better understanding of all these elements. It’s important to learn how to budget wisely and pick the best times to go shopping.
Hopefully, this research we did and the specialists’ opinions we gathered in this article will serve you well. Keep on reading to learn about what are the best seven tips to help you do a better back-to-school shopping.
Keep an eye on quantity discounts
When you’re on a budget, going through a necessary shopping experience, such as the back-to-school one, can become really frustrating. Specialists describe the process as a constant back and forth talk between the products you’re exposed to, the subconscious thought processes, and what the conscious mind is thinking.
Moreover, they go on explaining that the shopping decisions we usually make are a result of what our subconscious mind is thinking. Even though we might believe that we are consciously deciding, it seems that it’s actually completely different.
As you’re trying to figure out whether you should go out or into a shop, the conscious mind is thought to do all the decisions, but it’s not. Actually, from your surroundings, the subconscious mind is choosing the base on which decisions are made by your conscious mind.
This whole mechanism is really well understood by marketers. Therefore, they clearly understand that they have to tickle your subconscious through various methods. It’s about the way they make endcaps, aisles, and sales so that your inner shopper gets triggered the way they want to.
Anchoring and adjustment
This is one of the strategies used to attract customers. Whenever you’re shopping, it’s pretty hard for your brain to perceive the true value of a product. This is where retailers come into the scene with the reference for a particular product.
Let’s take an example to clear out the concept. You must have heard about those offers ‘buy 10 packs of pens for only $10’. As good as it may sound, it’s actually a way of making you buy more.
Studies have shown that you’re more eager to buy 38% more when you see a sale of 10 packs of pens, rather than one single pack.
Experts explain that normally, you’d buy only one pack of pens. However, as you’re exposed to such a grand sale of 10 packs of pens for just $10, you might feel that it’s smarter to not go for it. Instead, as you’re being to be reasonable, you buy only six packs of pens.
Moreover, if the 10 for 10 deal was not shown to you and it would’ve said $1 per pack, you’d most likely went for two or three packs.
Now, think about times when you’ve done this. Your initial thought is that the 10 for 10 deal is trying to scam you. Therefore, you buy less because it’s not the $1 per pack deal.
You feel that you have to prepare for a whole year so that you’re not left without pens at some point. So this is the explanation your brain gives you, even though the decision was already made by your subconscious.
So it’s better to go shopping prepared. This means that you should make a clear list with the products you need and the quantities, as well. Always follow this, and not whatever discounts stores have.
Choose mid-August as the time to go shopping
Back-to-school shopping is quite the feast for any retailer. They understand that it’s easy money for them so they turn to whatever marketing strategies just to catch your attention…and for that matter, your money.
In the end, kids need their school supplies, so retailers take full advantage of this. It’s seems quite easy to make good profit with parents’ help. In the end, they only want one thing: that their little one is fully equipped for another school year.
However, there are times throughout the year when it is best advisable to go school shopping. Experts say that the mid-August is a great moment.
This is when prices on school supplies drop so you can buy more for less. Also, it’s a sort of competition between shops, as to who sells more. Therefore, you might be in for some serious good discounts.